BUONGIORNO, S.P.A. - Paris, France
Product Manager/Business Development
- Managed market research/analysis and designed market entry strategy for new product offering in Connected TV industry
- Created value propositions and user personas for product development
- Designed content management processes/system for native tablet application for US and greater Europe with a leading hardware manufacturer
- Actively participated in cross-functional development of user interface/experience (design, function lists, synopsis) and of product requirements & specifications
- Created sales propositions to target top hardware manufacturers and service providers
12/2006 - present
LA JOLLA PACIFIC, LTD. - Irvine, CA, USA
Marketing Coordinator, 12/06 - 02/09
- Initiated email marketing campaigns achieving an 40% average open rate (18% industry average) and 9% click-through rate
- Developed brand marketing strategy and repositioning of brand for new product
- Enriched company’s customer relationship management by designing and implementing company e-newsletter for distribution to internal and external clients
- Created, managed, re-designed and updated website, graphics, sales materials, and educational materials while maintaining and clarifying brand image
- Drove business to trade shows and other engagements through pre-show marketing by identifying and executing promotional tactics
04/2006 - 07/2006
LE BONITAS S.P.A. - Prato, Italy
Marketing Intern
- Produced unique branding opportunity by integrating product line fabrics/patterns into creative PowerPoint Presentation
- Improved sales forecasting by updating and organizing sales information and research
- Displayed initiative and utilized resources to work successfully in a foreign language
11/2005 - 01/2006
OVERSEE.NET - Los Angeles, CA, USA
Marketing Consultant
- Increased presence of new website through design and implementation of guerilla marketing strategies
- Produced unique branding opportunity by integrating product line fabrics/patterns into creative PowerPoint Presentation
- Improved sales forecasting by updating and organizing sales information and research
- Displayed initiative and utilized resources to work successfully in a foreign language
11/2005 - 01/2006
OVERSEE.NET - Los Angeles, CA, USA
Marketing Consultant
- Increased presence of new website through design and implementation of guerilla marketing strategies
